Tuesday, January 27, 2015

Blog Leader: Martin's "'For the Dogs' Has A Whole New Meaning"

In the 2011 article, “‘For the Dogs’ Has a Whole New Meaning,” journalist Andrew Martin offers a firsthand account of his visit to the Global Pet Expo in Orlando Florida.  As he wanders the various products displayed throughout the expo, he gains unique insight on an array of luxury pet products now available to consumers.  He chats with pet owners and product developers alike, and ultimately leaves readers wondering just how much of these “luxury” items are necessary for the modern pet. 

As a pet owner myself, I’ve often wondered if I need to shell out twice as much for the “natural” or “organic” dog foods that now lines the pet store shelves.  Is the benefit worth the cost?  Martin cites veterinarian Tony Buffington who admits that studies have been unable to “distinguish an outcome” between the natural vs. less-than-natural versions. What might that lead us to believe about these luxury products more generally?  Are they all bark and no bite (insert eye roll here...)?

Throughout your reading, were you persuaded of the value of pet luxury items?  Why or why not?  Additionally, what do you make of Petco CEO Jim Myers’ claim that pet products are a “pretty emotional category?”  Do we spend vast amounts of money on our pets as a way to show our love?  How does Martin lead us to one conclusion or the other based on his use of detail, facts, personal interactions, and organization?

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